Creating Highly Shareable Animated Marketing Videos

Must read

Whether you are browsing the internet or on social media platforms, you will always find ads. Besides, adverts or other marketing content you may find online struggle to seek people’s attention. Based on your marketing strategy, your marketing videos can either fail or succeed. The first thing you need to focus on is to cut through the noise. Animated marketing videos can certainly help you in this regard, especially when you use them on social media.

Not to mention, first-rate animated videos for marketing get more shares than others. Therefore, you should look to create videos that clearly stand out. Do not worry if you do not know how to leverage animated videos to your advantage and get more shares. We are going to help you craft one with the aid of our tips in this post. Alight Motion Pro Apk Download

How to Create the Best Animated Marketing Videos

In order to create one-of-a-kind animated videos for marketing with high shareability, you have to stick to the following tips:

  1. Know Your Target Audience

You cannot overlook understanding your target audience to come up with a brilliant marketing video. Besides, you cannot inspire the target audience with your animated videos unless you understand them. Therefore, it is imperative that you know your audience beforehand before creating your marketing video. In this regard, you will need to know about the lifestyle, age, gender, interests, etc., of your audience.

In addition, you will need to know the stage of the buyer’s journey your target audience is in. It will aid you in selecting the right video style and creating the script accordingly. Thus, understand your audience and know if they are in the awareness, consideration, or decision stage of a buyer’s journey.

  1. Tailor-Made the Video to Your Intended Audience

If you want to engage the target audience with your video, you must customize the video to your intended audience. Not to mention, viewers can easily engage in stories they can identify themselves with. Thus, you should capitalize on the information you gathered about your audience to create your video.

Furthermore, you can easily create characters based on your ideal customers when you choose to create animated videos. Besides characters, you can create settings and objects in your animated video content reflecting the lifestyle of your audience. Therefore, you should let the audience see and recognize themselves in your video.

Moreover, use the language in your script that reflects the language of your audience. Luckily, you can incorporate all the necessary elements intended to your audience in Creatively Animated Marketing Videos. So, you should exploit the power of animation to come up with a brilliantly animated marketing video for your business.

Consider the Pillars to Create Brilliantly Animated Videos

At first, it may seem a challenging task to you to produce a one-of-a-kind animated video. Specifically, it is true when you have never created an animated video for marketing before. Nevertheless, you can come up with brilliant animated videos like pros if you consider the pillars to create them. Here they are:

  1. An Engaging Script: It is highly likely for people to engage with shorter videos because people’s attention span is short these days. Therefore, it is important you keep your animated video around the 2-minute mark or less. Now, the question is: How can you accomplish that?

You can keep your video short and around 2 minutes at most if your script is around 300 words. It is important, too, you come up with an engaging script, as it’s one of the pillars of great videos. In order to make your script engaging, evoke curiosity in your viewers from the start. For instance, you can begin your script with a question your target audience can relate to.

Moreover, here is the general formula you have to stick to for the script of your animated video:

  1. Introduce the Problem Your Audience Faces
  2. Let Them Know the Solution
  3. Present Your Product or Service as the Solution to Your Audience’s Problem
  4. End your Video with a CTA (Call to Action)


  1. Stunning and Dynamic Visuals: If you can stun your audience with your video, you can successfully draw their attention. Furthermore, aesthetics play an important role in engaging the audience. You can make your marketing story more understandable and dynamic if you use high-quality visuals. Therefore, it is important you use the right visuals in your video to inspire your audience.

Moreover, you can better get your message across to the audience with dynamic and smooth visuals. You should not just focus on creating excellent illustrations in this regard. Also, focus on movement and transition quality of visuals. Stunning and dynamic visuals are the foundation of one-of-a-kind professionally animated marketing videos. Thus, you should not forget about it, too, while you create your marketing video.

  1. Appealing Sound Design: Striking sound designs enhance the quality of videos though viewers mostly do not notice them. Moreover, we want you to know anything that goes wrong in the sound design will make viewers lose their focus. For instance, viewers will lose their focus if the music is at odds though the narrator’s voice is appealing. For the same reason, your sound design in the video should go in line with your script and visuals. Great sound design is another pillar you cannot ignore to create brilliant animated videos for marketing.


Video Production Quality Is Paramount

You may be tempted to cut corners while producing an animated video for marketing. You may do that with the intent to save some money; however, it won’t help.  Besides, you won’t get a higher Return on Investment (ROI) from video production in poor quality. Contrarily, you can expect to get a higher ROI from a high-quality video.

Put differently, you will make more money eventually when you create a top-notch animated video. Not to mention, the best-animated marketing videos entail quality that is paramount. Therefore, the video production quality is something you cannot ignore to come up with a brilliant animated video.

Let the Video Reflect Your Brand Identity

In order to make your marketing video stand out, you should ensure it entails your brand elements. What we mean to say is that you must use your logo, color palette, typeface, etc., in your video. Not to mention, your website it product supply, your social media channel, etc., feature your brand elements. Further, your video should reflect the same elements, too. It will aid you in further enhancing your brand recognition. If you can make your brand stick in your viewers’ minds, they will easily recall your company. Thus, you should include your brand elements in your marketing videos.

Sticking to these tips, you can create marketing videos that clearly stand out from competitors and eventually get more shares.


Nowadays, you can find loads of adverts whether you are browsing the internet or exploring social media. Further, many businesses struggle to create promotional content to grab the audience’s attention. Based on your marketing strategy, your video content can either succeed or fail. Animated marketing videos can help you get viewers’ attention, yet you need to get them right. Knowing your audience, customizing your video, considering the pillars, etc., can help you create brilliantly animated videos for marketing. To finish, your marketing video will get more shares, too, when it is one-of-a-kind and clearly stands out from competitors.

Frequently Asked Questions

Q1. How Do Animated Videos Benefit Businesses?

A1. Animated videos can benefit businesses in a number of ways, and we have mentioned some of these below:

  1. They allow businesses to bring any idea to life.
  2. In addition, they allow businesses to easily explain complex concepts.
  3. Further, they emotionally convey a business message to the audience.
  4. They also aid businesses with a boost in conversions.

Considering these benefits, you can realize the power of animated marketing videos.

Q2. Does Animation Help in Marketing?

A2. Animation does help in marketing as animated content appeals to viewers. You can encourage your audience to learn more about your business with animated video content. Besides, top brands often create first-rate animated videos for marketing because they offer them a good Return on Investment (ROI).

Q3. Are Animated Videos Effective?

A3. Animated videos, such as explainer videos allow for communicating complex ideas with simplicity. For the same reason, they are great for explaining complex products or services. Because of the potential of animated videos to drive conversions, businesses often utilize them for marketing. To cut short, animated videos are effective.

Q4. Are Animated Marketing Videos Cost-Effective?

A4. Animated videos for marketing are cost-effective, especially when you compare them with live-action videos. You need to hire real actors, hire a location, etc., for creating live-action videos. However, you evade such costs when you create animated videos for marketing. Many businesses these days prefer investing in animated videos to promote their brands because they are cost-effective.

More articles


Please enter your comment!
Please enter your name here

Latest article